10/22/2014 Dallas Mavericks Reach Agreement with LSO
The Dallas Mavericks and LSO, formerly known as Lone Star Overnight, have entered into a multi-year partnership agreement, making LSO the “Official Shipping Partner” of the team. LSO has provided reliable overnight shipping services to their customers for over 20 years and will utilize their new partnership platform with the Mavericks to continue to deliver that message.
“We’re delighted to enter our first Sports Marketing partnership with a first-class organization such as the Dallas Mavericks,” said Rick Jones, LSO’s CEO. “This partnership is a focused, strategic decision for our company and lays a great foundation for sharing our story to Mavs fans in the DFW Metroplex and beyond and showing who we are as a company today: a responsive, flexible and friendly parcel carrier, with industry-leading dependability and reliability. Our ability to work as a team to create customized shipping solutions for our clients' unique shipping needs sets us apart. Doing things differently means that, at the end of each day, what we really deliver is peace of mind to our customers and to their customers.”
This partnership comes at a strategic time as the Austin based parcel carrier recently shortened their name to LSO to more accurately reflect the areas it serves- most of which are outside the Lone Star State, including Texas, Oklahoma, western Louisiana, southern New Mexico and, through partnerships, California, the western US and Mexico. The new tagline, “It’s all in the delivery,” communicates their expanded capabilities and service areas.
Jones piggy-backed on Coach Carlisle’s philosophy of giving his players a clear and defined plan for team success; removing the clutter, and taking care of their assigned roles to be the best they can be within a team concept to compete with two of the best companies in the world.
LSO will possess a strong branding presence on-site at the American Airlines Center, be included in various Mavericks marketing channels to gain market share, and will service Mavericks season ticket holders with first-class shipping.
About the Dallas Mavericks
The Dallas Mavericks play in the Southwest Division of the Western Conference of the National Basketball Association (NBA) and began as an expansion franchise in 1980. The Mavs have won three division titles (1987, 2007, 2010) two conference championships (2006, 2011) and under the leadership of owner Mark Cuban, Head of Basketball Operations/ General Manager Donnie Nelson and Head Coach Rick Carlisle, the team won its first NBA Championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through outreach programs and the Dallas Mavericks Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, please visit mavs.com.
LSO, a leading regional parcel carrier founded in 1991, is headquartered in Austin, Texas and offers a full range of next-day, day-definite guaranteed deliveries. LSO has among the highest reliability records and lowest damage rates in the industry with extended pick-up times, early morning delivery options and competitive rates throughout Texas, Oklahoma, western Louisiana, southern New Mexico and, through partnerships, California, the western US and Mexico. LSO provides live customer support and flexible shipping solutions to help businesses grow more customers, drive revenue and seize new opportunities. For more information, visit www.ShipLSO.com or call 1-800-800-8984.
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