05/15/2013 LONE STAR OVERNIGHT ROLLS OUT NEW BRAND IDENTITY THAT REFLECTS EXPANDED CAPABILITIES AND SERVICE AREAS
Lone Star Overnight will now be known as LSO
AUSTIN, TX — Lone Star Overnight, a Texas-based regional package delivery company, announced today that it will now be known as LSO, and introduced a new logo and tagline, “It’s all in the delivery.” This new identity reflects a company that has evolved from a small carrier servicing only select cities in Texas to one that now delivers for thousands of customers across eleven states and Mexico, with rates and delivery options that provide outstanding value compared to the global shipping giants.
“Our new name and logo communicates our expanded capabilities and service areas,” noted LSO’s President & CEO, Rick Jones. “They are a great foundation for telling the story of who we are today: a responsive, flexible and friendly carrier, with industry-leading dependability and reliability. We offer live customer support and personal service not available from the global carriers. LSO’s ability to create customized shipping solutions for our clients’ unique shipping needs also sets us apart. Doing these things differently means that, at the end of each day, what we really deliver is peace of mind to our customers and their customers, as well.”
Soon the new logo and tagline will be rolled out across all company communications, and be seen on their delivery vans. For more information on LSO’s new brand identity and their shipping services, please visit www.lso.com or call 1-800-800-8984.
About Lone Star Overnight
LSO, a leading regional small package carrier founded in 1991, has one of the highest reliability records and lowest damage rates in the industry. Headquartered in Austin, Texas, LSO offers a full range of next-day, day-definite guaranteed deliveries. Extended pick-up times, early morning delivery options and competitive rates make LSO the high-service, high-value shipping provider. LSO’s service area covers Texas, Oklahoma, western Louisiana, southern New Mexico and, through partnerships, California, the western US and Mexico. Unlike other carriers, LSO ships packages point-to-point and doesn’t use conveyor belts that can damage shipments. Fewer miles and hand-offs mean packages arrive on time and in great shape. LSO also provides live customer support and flexible shipping solutions to help businesses grow more customers, more revenue and seize new opportunities. For more information, visit www.lso.com or call 1-800-800-8984.
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